Where each one leads
Ford Kuga
- Fewer Ford Kuga cars in the Netherlands carry an illogical odometer record (1.8% against 2.2%).
Kia Soul
- New Kia Soul cars registered in Europe in 2022 average 0 g/km of CO₂ on the WLTP test, against 84 for the Ford Kuga in 2022.
Too close to call: MOT pass rate against cars of the same age.
Only measures that do not depend on how many cars were sold: pass and failure rates against cars of the same age, ratings, fuel use and CO₂. How we compare
At a glance
| Ford Kuga | Kia Soul | |
|---|---|---|
| Model years in the US safety record | — | 2010–2025 |
| New cars registered in Europe | 1,252,947 (2010–2022) | 113,000 (2010–2022) |
| Licensed in the United Kingdom | 376,999 | 24,286 |
| On the road in the Netherlands | 58,608 | 4,650 |
| In traffic in Finland | 9,889 | 1,161 |
EEA new-car registrations (CC BY 4.0) · DVLA licensed vehicles (OGL v3.0) · RDW (CC0) · Traficom (CC BY 4.0) · generations: Wikidata (CC0).
Reliability and problems
| Ford Kuga | Kia Soul | |
|---|---|---|
| UK MOT first-time pass rate | 80% | 71% |
| … against cars of the same age | +3% | +1% |
| New York safety inspections failed | — | 2.2% |
| … against cars of the same year | — | +33% |
| Illogical odometer records (NL) | 1.8% | 2.2% |
| US owner complaints | — | 5,573 |
| Most complaints about | — | Engine |
| Model year with most complaints | — | 2014 (902) |
| US recall campaigns | — | 15 |
| Manufacturer service bulletins | — | 1,346 |
| NHTSA defect investigations | — | 27 |
Complaint, recall and bulletin counts grow with the number of cars sold and are not adjusted for it. UK MOT: DVSA anonymised MOT results (OGL v3.0); New York: DMV inspections; complaints, recalls, bulletins and investigations: NHTSA (public domain); odometer: RDW (CC0).
Safety
| Ford Kuga | Kia Soul | |
|---|---|---|
| NHTSA overall rating | — | 4★ (2025) |
NHTSA New Car Assessment Program, most recent rated model year (public domain).
Fuel, emissions and price
| Ford Kuga | Kia Soul | |
|---|---|---|
| Official combined fuel use, Canada | — | 7.9 l/100 km (2025) |
| Real-world use in Europe, petrol hybrid | 6.2 l/100 km | — |
| Real-world use in Europe, diesel | 6.1 l/100 km | — |
| Real-world use in Europe, petrol | 7.6 l/100 km | — |
| Real-world use in Europe, diesel hybrid | 6.1 l/100 km | — |
| Official CO₂ of new cars in Europe | 84 g/km | 0 g/km |
| Average power of new cars in Europe | 110 kW (147 hp) | 127 kW (171 hp) |
| Average mass in running order | 1,745 kg | 1,747 kg |
| Dutch list price when new (median) | €43,896 | €34,190 |
| Average odometer in Finland | 142,000 km | 139,000 km |
Canada: NRCan Fuel Consumption Ratings, most frugal version of the latest year (OGL Canada). Europe: EEA monitoring of new-car CO₂ and on-board fuel meters (OBFCM), CC BY 4.0. Price: RDW catalogue price (CC0). Finland: Traficom (CC BY 4.0).