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CarsLore / Toyota / Prius / 2010

2010 Toyota Prius

2,823 owner complaints — the most of any Prius model years, 17.1× the typical year. 10 recalls, 25 service bulletins.

2,823complaints · 183 crashes, 13 fires
10recalls
25manufacturer bulletins
6,419 mimedian mileage at failure

Problems owners report

Complaints filed with NHTSA about the 2010 Toyota Prius, by the system named in each complaint. One complaint can name several.

  • Service brakes, hydraulic849
  • Service brakes593
  • Service brakes, electric502
  • Vehicle speed control287
  • Electrical system192
  • Exterior lighting149
  • Engine140
  • Unknown or other108
  • Air bags84
  • Power train79

NHTSA ODI complaints (public domain) · updated 23 Oct 2026 · 65 injuries and 2 deaths reported

Compared with other years

’98’02’05’08’10’11’14’17’20’23’262,823’98’02’05’08’10’11’14’17’20’23’262,823

NHTSA ODI complaints by model year

Fatal crashes in the US

From 2020 to 2023, 121 2010 Prius vehicles were involved in crashes on US public roads in which someone died; 68 people died inside them, and 10 of the vehicles rolled over. This is a count, not a crash rate: it grows with the number of cars on the road.

NHTSA Fatality Analysis Reporting System (FARS), crash years 2020–2023 (public domain)

New York safety inspections

At its first New York inspection the 2010 Toyota Prius failed the safety check 2.45% of the time — 2% less often than the average 2010 passenger car (2.50%). Median odometer at inspection: 158,266 miles.

34,369first inspections
2.45%failed on safety
158,266 mimedian odometer
0.0%2.1%4.1%’01’03’05’07’09’10’11’13’15’17’19’21’23’25’272.4%0.0%2.1%4.1%’01’04’07’10’13’16’19’22’25’272.4%

NY DMV Vehicle Inspections (vezn-fmmk), initial inspections since Aug 2021 · how we count

Registered new in Europe in 2010

38,671 new Toyota Prius cars were registered in the EU, Norway and Iceland in 2010; the largest markets were the United Kingdom (10,484), the Netherlands (7,792), Spain (4,610).

Average mass
1,464 kg
Fuel type recorded
Petrol 93% · Electric 6.8%

European Environment Agency, CO₂ emissions from new passenger cars · averages weighted by registrations; CO₂ is the type-approval value; fuel type as recorded at registration, where many non-plug-in hybrids appear as petrol · re-use permitted with acknowledgement

In the Netherlands

3,568 first registered in 2010 are on Dutch roads; 11% arrived later as imports. Median list price when new: €31,580.

81.1%had an APK defect recorded since June 2022
95.7%logical odometer history
4.1%with a recall still open

Most common APK defects

Colours

Grey 44%White 26%Black 18%Blue 8%Red 3%

RDW Open Data: registered vehicles and APK defects (CC0) · defect descriptions in the RDW's Dutch wording

In the United Kingdom

8,600 cars built in 2010 were licensed for the road at the end of 2025, and 444 more were declared off the road (SORN).

8,600licensed, end of 2025
95%of those still registered are on the road

Department for Transport and DVLA, vehicle licensing statistics (table VEH0124, year of manufacture) · Open Government Licence v3.0

MOT test results in Great Britain

In 2023, 9,551 of these cars first registered in 2010 took their annual MOT test. 68% passed first time; among all cars first registered in 2010 the figure was 60%.

68%passed first time
60%all cars from 2010
171,300 miaverage mileage at the test (all cars 97,500 mi)
Failed onThese carsAll cars from 2010
Lamps, reflectors and electrical equipment19.6%17.8%
Brakes7.2%9.6%
Suspension7.0%15.5%
Tyres6.1%7.4%
Visibility5.1%6.0%
Noise, emissions and leaks1.9%4.5%

DVSA anonymised MOT tests and results, 2023 (Department for Transport) · Open Government Licence v3.0 · first tests only; a fix made at the test station within the hour still counts as a fail

In Finland

517 of these cars first registered in 2010 were in use in Finland on 30 Jun 2026, with an average of 242,000 km on the odometer at their last inspection.

Traficom (Finnish Transport and Communications Agency), open data on vehicles in use · CC BY 4.0

In New Zealand

6,039 2010 cars are on the New Zealand register; 96% arrived as used imports, 3% were sold new in New Zealand.

NZ Transport Agency Waka Kotahi, Motor Vehicle Register (March 2026) · CC BY 4.0

Fuel consumption

Official Canadian test results for 1 variant: combined 4.8 L/100 km (about 49 mpg US), CO₂ 110 g/km.

VariantEngineTransmissionCityHighwayCombinedCO₂ g/km
Prius · Mid-size · Regular gasoline1.8 L, 4 cyl.AV4.74.94.8110

Litres per 100 km. Natural Resources Canada, Fuel consumption ratings (open.canada.ca) · Open Government Licence – Canada

Recalls in Canada

7 Transport Canada recalls for the 2010 Toyota Prius.

2021723
24 Nov 2021
Electrical
Issue: This recall is for certain block heater kits installed on certain vehicles or sold as accessories at Toyota or Lexus dealerships. On certain vehicl…
2019420
21 Aug 2019
Other
Issue: This recall is for aftermarket replacement rear window glass produced by Vitro Automotriz. Certain rear window glass may not have been properly tempere…
2018546
5 Oct 2018
Powertrain
On certain vehicles, the Intelligent Power Module (IPM), which is part of the hybrid drive system, could become damaged under certain driving conditions. This c…
2016335
29 Jun 2016
Airbag
On certain vehicles, a defect in the curtain shield airbags could cause the inflator to fail, releasing pressurized gas into the airbag, partially inflating it.…
2014042
12 Feb 2014
Powertrain
On certain vehicles, the Intelligent Power Module (IPM), which is part of the hybrid system inverter assembly, could become damaged under certain driving condit…
2013193
5 Jun 2013
Brakes
On certain vehicles, a fatigue crack could develop in the brake pressure accumulator. If this occurs, nitrogen gas could leak into the brake fluid and gradually…
2010037
9 Feb 2010
Brakes
On certain vehicles, an inconsistent brake feeling may be perceived after ABS actuation during slow and steady application of the brakes on rough or slick road …

Transport Canada Vehicle Recalls Database · Contains information licensed under the Open Government Licence – Canada

Recalls

18V684000 · Hybrid propulsion system4 Oct 2018 · 807,329 vehicles

Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2010-2014 Toyota Prius and 2012-2014 Toyota Prius V vehicles. Excessive voltage in the Intelligent Power Module (IPM) within the inverter may cause the hybrid system to shut down, causing the vehicle to stall while being driven.

16V487000 · Air bags30 Jun 2016 · 482,002 vehicles

Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain model year 2010-2012 Toyota Prius, 2010 and 2012 Toyota Prius Plug-in Hybrid, and 2011-2012 Lexus CT200h vehicles. A weld in the curtain shield air bag inflator may crack causing one or both portions of the inflator to eject into the passenger cabin.

16V396000 · Seats2 Jun 2016 · 7,749 vehicles

Southeast Toyota Distributors, LLC (SET) is recalling certain 2005-2011 4Runner, Highlander, Sequoia, and Sienna, 2005-2010 Avalon and Tundra, 2006-2008 Camry Solara, 2006-2010 Highlander hybrid, 2006-2011 Rav4 and Tacoma, 2007-2010 FJ Cruiser, 2007-2011 Camry hybrid, 2009-2010 Venza, 2010-2012 Prius, 1988-1990 and 2005-2010 Camry, and 1989 and 2009-2010 Corolla vehicles equipped with aftermarket accessory seat heaters with a copper strand heating element. The electrical wiring in the seat heaters may be damaged when the seat cushion is compressed.

14V743000 · Seats19 Nov 2014 · 3,233 vehicles

Southeast Toyota Distributors, LLC (SET) is recalling certain model year 2010-2011 Prius and Corolla, 2009-2011 Venza, 2006-2010 Avalon, 2007-2010 FJ Cruiser, 2005-2011 Sienna and Sequoia, 2006-2011 Tacoma 4x2 and 4x4, Camry, Highlander, Tundra 4x2 and 4x4, and 2007-2011 Rav4 and 4Runner. The affected vehicles may experience compression of the seat cushion which may damage the seat heater wiring.

14V053000 · Electrical system12 Feb 2014 · 698,457 vehicles

Toyota is recalling certain model year 2010 through 2014 Prius vehicles. In the affected vehicles, the Intelligent Power Module (IPM) inside the inverter module (a component of the hybrid system) contains transistors that may become damaged from high operating temperatures. If this occurs, various warning lamps will be illuminated on the instrument panel and the vehicle will have reduced power allowing it to only drive a short distance.

13V235000 · Service brakes5 Jun 2013 · 87,060 vehicles

Toyota is recalling certain model year 2010 Prius vehicles manufactured March 31, 2009, through October 9, 2009; and model year 2010 Lexus HS250h vehicles manufactured June 19, 2009, through October 9, 2009. Nitrogen gas from a component of the brake booster pump assembly could leak into the brake fluid.

13V014000 · Seats16 Jan 2013 · 3,235 vehicles

Southeast Toyota Distributors, LLC (SET) is recalling certain models interspersed through model years 2009 through 2013 as follows: model year 2009-2012 Tacoma, 4Runner, Camry, Camry Hybrid, Prius, and RAV4; model year 2009-2010 Avalon, FJ Cruiser, and Highlander Hybrid; model year 2010-2013 model year Corolla, Sienna and Tundra; model year 2009-2013 Highlander and Venza; model year 2012 Prius V; and model year 2010-2012 Sequoia. During modification by SET to include accessories such as leather seat covers, seat heaters or headrest DVD systems, these vehicles may not have had the passenger seat occupant sensing system calibration tested. Without passing the calibration test, the occupant sensing system may not operate as designed.

10V039000 · Service brakes, air9 Feb 2010 · 148,549 vehicles

TOYOTA IS RECALLING CERTAIN MODEL YEAR 2010 TOYOTA PRIUS AND LEXUS HS250H PASSENGER VEHICLES. CUSTOMERS HAVE EXPERIENCED INCONSISTENT BRAKE FEEL AFTER ABS ACTUATION DURING SLOW AND STEADY APPLICATION OF THE BRAKES ON ROUGH OR SLICK ROAD SURFACES. STOPPING DISTANCES MAY BE INCREASED COMPARED WITH A CUSTOMER'S EXPECTATION FOR A GIVEN PEDAL FORCE.

10V035000 · Equipment3 Feb 2010 · 271,417 vehicles

GULF STATES TOYOTA IS RECALLING CERTAIN MODEL YEAR 2005-2010 VEHICLES FOR FAILING TO COMPLY WITH THE REQUIREMENTS OF FEDERAL MOTOR VEHICLE SAFETY STANDARD NO. 110, "TIRE SELECTION AND RIMS." THESE VEHICLES WERE SOLD BETWEEN SEPTEMBER 1, 2005 AND JUNE 2, 2008 WITHOUT THE REQUISITE LOAD CARRYING CAPACITY MODIFICATION LABELS.

10V036000 · Equipment3 Feb 2010 · 153,418 vehicles

SOUTHEAST TOYOTA IS RECALLING CERTAIN MODEL YEAR 2005-2011 PASSENGER VEHICLES FOR FAILING TO COMPLY WITH THE REQUIREMENTS OF FEDERAL MOTOR VEHICLE SAFETY STANDARD NO. 110, "TIRE SELECTION AND RIMS." THESE VEHICLES WERE SOLD WITHOUT THE REQUISITE LOAD CARRYING CAPACITY MODIFICATION LABELS.

Whether a recall was fixed on a particular car is known only to the manufacturer: check the VIN at nhtsa.gov/recalls.

NHTSA recalls · summaries in NHTSA's own words

Service bulletins

What Toyota told its dealers about the 2010 Toyota Prius: known faults, fixes and updates.

BulletinSummary
11007455Some 2005 2024 Toyota vehicles that have undergone water intrusion may exhibit a condition in which a musty odor is present. Follow the procedures in this bulletin to remediate the odor and address this condition. The purpose of this Service Bulletin is to provide general guidelines and procedures for odor remediation. This Service Bulletin provides a guide on how to prepare and treat the interior of the vehicle for odor remediation. Refer to the applicable model and model year Repair Manual and the EPA (Environmental Protection Agency) website for the most up-to-date safety and precautionary
11007445The condition known as acid rain is caused by airborne chemicals or particles in the atmosphere, which mix with rainwater, nighttime dew, or high humidity to form acidic compounds. If these contaminants settle and remain on a painted vehicle surface, especially the horizonal areas of the hood, roof, and decklid, significant damage can occur. This damage is the result of actual etching of the paint and appears as pitting or water spots. As acid rain droplets on the vehicle surface evaporate, the concentration strength of the acid increases, causing deeper and more rapid damage. This evaporation
11007444To prevent brake rotor rust from forming during transportation and storage, wheel film will be used instead of a cardboard type of anti-rust cover. The purpose of the wheel film is to shield the disc brake rotor from weather elements and initial rust before the vehicle is delivered to the customer. Consequently, the film should remain on the wheel for as long as possible.
11007443Acid rain results from rainwater or other airborne moisture that become acidic due to industrial chemical impurities in the atmosphere. If these acidic compounds settle on an exposed vehicle, especially the horizontal areas such as the hood, roof, and decklid, significant damage to the painted surfaces can occur. Acid rain damage can typically be identified on vehicles by the presence of stains on the paint surface that resemble hard water spots. Unlike water spots however, acid rain damage cannot be removed by regular washing procedures. Also, because acid rain can etch and soften the paint,
11006161Some 2005 2024 Toyota vehicles that have undergone water intrusion may exhibit a condition in which a musty odor is present. Follow the procedures in this bulletin to remediate the odor and address this condition. The purpose of this Service Bulletin is to provide general guidelines and procedures for odor remediation. This Service Bulletin provides a guide on how to prepare and treat the interior of the vehicle for odor remediation. Refer to the applicable model and model year Repair Manual and the EPA (Environmental Protection Agency) website for the most up-to-date safety and precautionary
11006151The condition known as acid rain is caused by airborne chemicals or particles in the atmosphere, which mix with rainwater, nighttime dew, or high humidity to form acidic compounds. If these contaminants settle and remain on a painted vehicle surface, especially the horizonal areas of the hood, roof, and decklid, significant damage can occur. This damage is the result of actual etching of the paint and appears as pitting or water spots. As acid rain droplets on the vehicle surface evaporate, the concentration strength of the acid increases, causing deeper and more rapid damage. This evaporation
11006150To prevent brake rotor rust from forming during transportation and storage, wheel film will be used instead of a cardboard type of anti-rust cover. The purpose of the wheel film is to shield the disc brake rotor from weather elements and initial rust before the vehicle is delivered to the customer. Consequently, the film should remain on the wheel for as long as possible.
11006149Acid rain results from rainwater or other airborne moisture that become acidic due to industrial chemical impurities in the atmosphere. If these acidic compounds settle on an exposed vehicle, especially the horizontal areas such as the hood, roof, and decklid, significant damage to the painted surfaces can occur. Acid rain damage can typically be identified on vehicles by the presence of stains on the paint surface that resemble hard water spots. Unlike water spots however, acid rain damage cannot be removed by regular washing procedures. Also, because acid rain can etch and soften the paint,
11005153Toyota vehicles are currently protected with RapgardTM protective film designed to protect the horizontal painted surfaces. This material protects from acid rain, environmental fallout, and rail contamination.
11005149Vehicles may occasionally be subjected to contamination by airborne iron particles shed from railroad tracks, train wheels, exposure to heavy machinery facilities, grinding, welding, etc. This type of contamination can be identified by the presence of small, red or brown particles on the paint surface. These particles are often difficult to see on dark color paints but can be easily felt when brushing a hand across horizontal body surfaces such as the hood, roof, or deck lid.
11005122Some 2005 2024 Toyota vehicles that have undergone water intrusion may exhibit a condition in which a musty odor is present. Follow the procedures in this bulletin to remediate the odor and address this condition. The purpose of this Service Bulletin is to provide general guidelines and procedures for odor remediation. This Service Bulletin provides a guide on how to prepare and treat the interior of the vehicle for odor remediation. Refer to the applicable model and model year Repair Manual and the EPA (Environmental Protection Agency) website for the most up-to-date safety and precautionary
11005064Some 2005 2024 Toyota vehicles that have undergone water intrusion may exhibit a condition in which a musty odor is present. Follow the procedures in this bulletin to remediate the odor and address this condition. The purpose of this Service Bulletin is to provide general guidelines and procedures for odor remediation. This Service Bulletin provides a guide on how to prepare and treat the interior of the vehicle for odor remediation. Refer to the applicable model and model year Repair Manual and the EPA (Environmental Protection Agency) website for the most up-to-date safety and precautionary
11003649The condition known as acid rain is caused by airborne chemicals or particles in the atmosphere, which mix with rainwater, nighttime dew, or high humidity to form acidic compounds. If these contaminants settle and remain on a painted vehicle surface, especially the horizonal areas of the hood, roof, and decklid, significant damage can occur. This damage is the result of actual etching of the paint and appears as pitting or water spots. As acid rain droplets on the vehicle surface evaporate, the concentration strength of the acid increases, causing deeper and more rapid damage. This evaporation
11003647To prevent brake rotor rust from forming during transportation and storage, wheel film will be used instead of a cardboard type of anti-rust cover. The purpose of the wheel film is to shield the disc brake rotor from weather elements and initial rust before the vehicle is delivered to the customer. Consequently, the film should remain on the wheel for as long as possible. SUPERSESSION NOTICE The information contained in this bulletin supersedes Service Bulletin No. PD017-04. The entire bulletin has been updated.
11003644Acid rain results from rainwater or other airborne moisture that become acidic due to industrial chemical impurities in the atmosphere. If these acidic compounds settle on an exposed vehicle, especially the horizontal areas such as the hood, roof, and decklid, significant damage to the painted surfaces can occur. Acid rain damage can typically be identified on vehicles by the presence of stains on the paint surface that resemble hard water spots. Unlike water spots however, acid rain damage cannot be removed by regular washing procedures. Also, because acid rain can etch and soften the paint,
11003594The condition known as acid rain is caused by airborne chemicals or particles in the atmosphere, which mix with rainwater, nighttime dew, or high humidity to form acidic compounds. If these contaminants settle and remain on a painted vehicle surface, especially the horizonal areas of the hood, roof, and decklid, significant damage can occur. This damage is the result of actual etching of the paint and appears as pitting or water spots. As acid rain droplets on the vehicle surface evaporate, the concentration strength of the acid increases, causing deeper and more rapid damage. This evaporation
11003592To prevent brake rotor rust from forming during transportation and storage, wheel film will be used instead of a cardboard type of anti-rust cover. The purpose of the wheel film is to shield the disc brake rotor from weather elements and initial rust before the vehicle is delivered to the customer. Consequently, the film should remain on the wheel for as long as possible. SUPERSESSION NOTICE The information contained in this bulletin supersedes Service Bulletin No. PD017-04. The entire bulletin has been updated.
11003589Acid rain results from rainwater or other airborne moisture that become acidic due to industrial chemical impurities in the atmosphere. If these acidic compounds settle on an exposed vehicle, especially the horizontal areas such as the hood, roof, and decklid, significant damage to the painted surfaces can occur. Acid rain damage can typically be identified on vehicles by the presence of stains on the paint surface that resemble hard water spots. Unlike water spots however, acid rain damage cannot be removed by regular washing procedures. Also, because acid rain can etch and soften the paint,
10253223This is to advise of various price adjustments that will affect Toyota Genuine Motor Oil and Long Life Coolant, effective March 1, 2024. These products are ordered through the Toyota Complete Maintenance Care (TCMC) website.
10251070OBSOLETE NOTICE January 22, 2024: This bulletin is now obsolete. Please see T-SB-0057-18.
10244113TSB: Replacement certification labels (the vinyl label installed on the driver door or door post) and VIN plates (the metal plate riveted to dashboard) (see Figure 1) for most 1979 ? 2023 model year vehicles may be available provided the requests meet the criteria listed in this Service Bulletin. Follow the Procurement Procedure in this bulletin to request a replacement certification label or VIN plate.
10240056DP: The Customer Confidence Program is a component of a class action settlement that includes several elements of coverage. The Customer Confidence Program provides coverage as it applies to the Intelligent Power Module (IPM). The specific condition covered by this Customer Confidence Program 23TE03 is failure of the IPM located inside the inverter assembly of the hybrid system indicated by DTCs P0A94, P0A1A, P324E, and/or P3004. If any of these DTCs are detected, various warning lamps on the instrument panel will also illuminate and the vehicle will enter Fail Safe Mode.
10240055DP: The Customer Confidence Program is a component of a class action settlement that includes several elements of coverage. The Customer Confidence Program provides coverage as it applies to the intelligent power module (IPM). The specific condition covered by this Customer Confidence Program 23TE02 is failure of the IPM located inside the inverter assembly of the hybrid system indicated by DTCs P0A7A and/or P0A78. If either of these DTCs are detected, various warning lamps on the instrument panel will also illuminate and the vehicle will enter Fail Safe Mode. Toyota will also provide coverage
10238157TSB: The Immobilizer and Smart Key Reset is a feature that allows the registration of new keys when all master keys are lost. Once the system is reset, all previously registered keys will be erased. Follow the procedures in this bulletin to reset a vehicle Immobilizer or Smart Key system.
10235232DP: The Customer Confidence Program is a component of a class action settlement that includes several elements of coverage. The Customer Confidence Program provides coverage as it applies to the Intelligent Power Module (IPM). The specific condition covered by this Customer Confidence Program 23TE03 is failure of the IPM located inside the inverter assembly of the hybrid system indicated by DTCs P0A94, P0A1A, P324E, and/or P3004. If any of these DTCs are detected, various warning lamps on the instrument panel will also illuminate and the vehicle will enter Fail Safe Mode.

NHTSA manufacturer communications (public domain)

NHTSA investigations

DP23005 · Service brakes, hydraulic:foundation componentsopened 22 Nov 2023

Brake Actuator Valve Wear

DP22005 · Electrical system:propulsion systemopened 27 Jan 2023 · closed 7 Aug 2023

Pedestrian alert sounds

DP19004 · Service brakes, hydraulic:power assistopened 30 Sept 2019 · closed 21 Jan 2021

Brake Actuator Valve Wear

PE10006 · Service brakes, hydraulic:antilock/traction control/electronic limited slip:control unit/module opened 3 Feb 2010 · closed 12 Jul 2010

Braking Performance, Hybrid Vehicle

NHTSA Office of Defects Investigation